Nike paces ahead with speed-to-market and direct-to-customer focus along with close attention to personalization and customization when it comes to product innovation. Will it win the race?
This post explores how the second largest spirits company in the world embraces digital transformation and technology era to build closer ties with its customers.
Selling the understanding of what consumers watch, what they buy, and how those intersect
BeMyEye is allowing companies to crowdsource in-store data
How digital winner Glossier rose to cult status by using social media and digital content creation to establish a beauty community platform.
Visual Commerce has changed the way retail and manufacturing companies market their producst and has opened a plethora of industries that can leverage digital products in enhancing their value proposition
How Arts & Analytics is contributing to big data’s starring turn on Broadway
Shopkick is an app that offers a fun and easy way to earn rewards for visiting stores and purchasing a variety of products. It is generating enormous amounts of data on shoppers’ habits, including location and time of purchases, that give retailers and brands an opportunity to tailor their marketing efforts and make business decisions.
How does crowdsourcing help create your favorite ice-cream flavor?
How Gongcha has utilized mobile coupons and the real time data it collects to increase foot traffic to their stores