Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. Through a series of acquisitions of data analytics and AI-based startups, it plans to use this data to understand customer journey, improve demand predictions at a hyper-local scale and enhance customer experience globally.
Shell, the international energy company, has been an early adopter of data analytics in order to identify potential for improvement in the evolving energy industry. The company constantly tries to innovate, and it does not hold back from investing heavily in advanced technologies to reinvent the way it does business.
Founded in 2012, Netskope is a cyber security company based in Los Altos, CA. Categorized as a Cloud Access Security Broker (CASB), the company offers a suite of software solutions to help mid-sized businesses and large enterprises gain visibility and […]
