Walmart – An omni-channel vision with data as its core

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Walmart is striving to be the leader of omni-channel strategy in retail. Data is at the center of this vision. Walmart is leveraging both internal data (e.g. in-store data, online data) as well as external data (e.g. social media, weather, Nielsen) to improve the customer experience, enhance decision-making and improve operations.

Nike – just Do it with Data science and Demand sensing

Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. Through a series of acquisitions of data analytics and AI-based startups, it plans to use this data to understand customer journey, improve demand predictions at a hyper-local scale and enhance customer experience globally.

Vitality: A data-driven approach to better health

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If you were rewarded to engage in healthy behaviors, would you take better care of yourself? Vitality, founded in South Africa, is the world’s first health insurer to use behavioral economics and data analytics to incentivize customers to live healthier. […]