Industry Background and Transformation For small and medium enterprises owning physical shops, point-of-sales (POS) systems along with payment systems are crucial technologies that support the whole operations. Before the digitalized POS system emerged, most shops in the United States used […]
Nike paces ahead with speed-to-market and direct-to-customer focus along with close attention to personalization and customization when it comes to product innovation. Will it win the race?
How Amazon combines its customer-centric approach with data-driven decision making to create and capture value.
Since first appearing on the e-commerce scene in 2005, this Swedish company has been exacerbating online shopping addictions and helping retailers combat #cartabandonment. With 60 million unique customers, flexible payment options, a vault of transaction data, and a new shiny banking license, Klarna has big plans on the horizon.
Grubhub – the leading online and mobile food-ordering company, with 8.2million active diners and 50,000 restaurants in its network across 1,100 cities – is redefining the way people order food. Insights from significant amount of data generated is helping the company refine the food-discovery process for its diners, i.e. right food at the right time at the right price. On the other hand, the restaurants are able to optimize their delivery footprints, pricing and online profiles. Let’s see how Grubhub does all of this.
Data analytics in hotel industry
Coffee giant Starbucks has mounds of data, and they're putting it to good use marketing to customers and locating new stores.
Lessons from attempting to transform Sears and Kmart through data & analytics.
Do you ever wonder whether you’ll actually use any of the lessons we’re learning at HBS? Katrina Lake’s usage of data and deployment of machine learning at Stitch Fix, proves that paying attention in class pays off.
How Target used predictive analytics to identify pregnant customers and why it matters for retail