goFlow: Crowdsourcing surf reports

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Surfing is considered by some as the ultimate extreme sport. Over 35 million people around the globe struggle to predict the tricky weather conditions to score the ride of their lives. This process is full of uncertainty and frustration as […]

How the Crowd Saved LEGO

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LEGO soon discovered that their incredible fan base not only contributes to their brand reputation, but could also be used in a very different way: Through crowdsourcing LEGO gets new product ideas directly from children’s (and adult’s) rooms, where millions of existing models are reassembled into new individual LEGO models every day.