The brick-and-mortar retailer is facing large sales declines due to a slow roll out of their e-commerce efforts.
Fans (and everyone else) are desperate for live entertainment – can the MLB set the stage for using digital options to bring sports back to a post-COVID world? Even more, can this model be used to not just solve logistical issues and plug revenue gaps in response to the crisis, but also create new opportunities for growth and success into the future?
“We wanted the ritual of drinking without the consequences of high sugar, high alcohol liquor — And it turns out millennials want the same thing," said Co-Founder and Co-CEO Helena Price Hambrecht. "Nothing in the market worked for us, so we decided to make a new product that's delicious, yes, but also lets us bring the focus of drinking culture back to how we spend time with the people in our lives.”