Spotify is leveraging loads of data to enhance the music listening experience
Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. Through a series of acquisitions of data analytics and AI-based startups, it plans to use this data to understand customer journey, improve demand predictions at a hyper-local scale and enhance customer experience globally.
IntelligentX was developed to create a unique product proposition: a beer brewed by artificial intelligence (AI) that followed the tastes of its customers.
Sephora should consider monetizing its personalization features, powered by consumer data on beauty preferences, to maintain its competitive edge.
If you were rewarded to engage in healthy behaviors, would you take better care of yourself? Vitality, founded in South Africa, is the world’s first health insurer to use behavioral economics and data analytics to incentivize customers to live healthier. […]
Telco's are finally using data to better attract advertisers. But is it enough to stave off the trend of ad dollars moving toward digital platforms?
Financial institutions are increasingly turning to nontraditional forms of data to evaluate creditworthiness. Lenddo is one of the start-ups seeking to change the way individuals are evaluated.
AltSchool is using a data intensive approach to personalize K-12 education
New McDonalds CEO Steve Easterbrook set the company on a data-driven transformation to improve its customer experience.
Over the years Google Maps have collected Billion of bytes of data to map the entire world. Increasing penetration of GPS-enabled smartphone has fueled Google’s appetite for data even further and it is putting all that data to good use.