NASCAR, while unable to keep its race schedule, turned to eSports (virtual races) and managed to keep audience and sponsorships even during COVID-19! With all the advertising money flowing into eSports, is this the start of a new era?
The fall of Blockbuster remains a classic example of digital disruption. Formerly a dominant player in the rental market, Blockbuster filed for bankruptcy in 2010. The trends the led to the big B's demise are also challenging the media ecosystem today. Will we see more blockbuster failures? Will incumbents be able to adapt?