Peloton: Winning the fitness battle, losing the economic war
Can Peloton win as a physical and digital product? Will the community aspects of the experience help it to stay afloat? The app might just eat the bike. Read on.
The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming organizations and the greater world. The DI manages this forum to highlight perspectives from the HBS student community.
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