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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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asia

Cookpad: spreading the joy of cooking worldwide

Posted on March 22, 2020 by K Fukagawa

With its simple mission of ‘Making every day cooking fun!’, Cookpad has become the biggest recipe-sharing platform in Japan with a huge fan base and 3 million recipes. What is their secret to success?

Mercari the ‘selling app’ – Japan’s first unicorn taking e-commerce by storm

Posted on February 11, 2020 by K Fukagawa

In a country dominated by traditional companies, Mercari is Japan's first unicorn, and an e-commerce sensation.

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