As the outsized iPhone growth of the past few years fades, investors are turning their heads to Apple Services. Moving the App Store’s focus from a pure search platform to driving discovery and better monetization is key for the Cupertino, CA-based tech giant to succeed in the coming years.
Apple ResearchKit – Crowdsourcing Medical Research. Is it a good idea by Apple? Why is Apple well positioned to deliver such a framework? Has it been successful?
Apple’s high quality app marketplace effectively creates and captures value for themselves, developers, and users alike.
Iodine is the ‘Yelp of Medicine,’ creating tremendous value by crowdsourcing reviews of pharmaceuticals to help patients make better-informed choices about their medications. But the question remains: can they capture any of that value?
rise and fall of a mobile application market in South Korea
Tapjoy, founded in 2007, operates a mobile advertising and intelligence platform that connects app publishers (such as mobile game developers) with both advertisers and users. App publishers that integrate Tapjoy’s advertising solution into their apps have access to a comprehensive […]
Tinder is a matchmaking app that was launched in 2012. Today, Tinder has over 50 million active users, which swipe 1.8 billion times per day, resulting in more than 26 matches per day. The company states that on average users log in 11 times a day, women spending up to 8.5 minutes a day and men spending up to 7.2 minutes a day swiping. Tinder uses data analytics software from a start-up named Interana to analyze conversion, engagement, retention and root-cause analysis challenges.
Amazon brings together readers, publishers, authors, and advertisers in a platform/environment that creates mutual value for all stakeholders and allows Amazon to capture value for itself.