Mighty Networks is allowing online brands to create the customer’s digital experience of tomorrow through its platform. MN can be used by businesses to gather and connect online communities around discussions on specific interests, reach directly to members, bolster interaction between them and achieve enduring brand memory.
The ephemeral stories battle between Instagram and Snapchat teaches us a lesson where being original sometimes is not enough to make you win the game.
Financial institutions are increasingly turning to nontraditional forms of data to evaluate creditworthiness. Lenddo is one of the start-ups seeking to change the way individuals are evaluated.
Just when you think the social media space is crowed enough as it is, a music video platform, Muscial.ly, breaks through the clutter and became a big hit.
The ‘Gram’s rise to dominance.
Julep is taping into the social nature of the beauty market to crowdsource new product design so consumers have the products they want to buy in a much faster timeline than traditional big beauty brands.
How does crowdsourcing help create your favorite ice-cream flavor?
YY Inc., an incumbent PC live streaming player, lost its turf in the consumers' paradigm shift to mobile streaming
Toyota leverages social media intelligence to innovate its product development, sales, and marketing.
A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.