The ephemeral stories battle between Instagram and Snapchat teaches us a lesson where being original sometimes is not enough to make you win the game.
Snapchat is a social messaging app that features self-deleting image and video taking. It has proven success among younger users of Gen Y and Z and has taken increasing wallet share from advertisers who like to target this group. However the unique feature may become a double-edge sword and opens multi-homing for advertisers and places a question mark on the life span of the products
How Snapchat is revolutionizing the way we consume media Within the crowds of any event, it has become the norm to see a barrage of cell phones, serving as the second eyes, aggressively capturing the spectacle that is at hand. […]
Snapchat’s innovative “Live Story” feature has made a huge step in solving a problem that to date has plagued other social media apps: tons of users post pictures and videos that in theory would have broad public appeal, yet no app has compiled and featured all of this content in a way that was easily discoverable and digestible.
Snapchat threatens incumbent social media and content providers by listening to its young users