Snapchat, a “camera” for Gen Y and Z?

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Snapchat is a social messaging app that features self-deleting image and video taking. It has proven success among younger users of Gen Y and Z and has taken increasing wallet share from advertisers who like to target this group. However the unique feature may become a double-edge sword and opens multi-homing for advertisers and places a question mark on the life span of the products

Snapchat: Leveraging the Crowd for Location- and Event-Based Content

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Snapchat’s innovative “Live Story” feature has made a huge step in solving a problem that to date has plagued other social media apps: tons of users post pictures and videos that in theory would have broad public appeal, yet no app has compiled and featured all of this content in a way that was easily discoverable and digestible.