Instagram has provided the chance to brands like Fashion Nova to challenge the traditional fashion institutions. Using social media, crowds can express their opinion and taste which made market opportunities visible to small scale niche e-retailer.
The ephemeral stories battle between Instagram and Snapchat teaches us a lesson where being original sometimes is not enough to make you win the game.
The ‘Gram’s rise to dominance.
Instagram has become an effective channel for advertisers and is quickly emerging as the leading platform in mobile advertising.
How 400 famous dogs became the sales team
Instagram is the textbook example of how a business initially attracts users in the absence of network effects and quickly grows by leveraging those network effects.
How Star Beauty Blogger Emily Weiss Built Glossier into a Digital Marketing Powerhouse
National Geographic’s mission has allowed them to survive death-by-print, and to become king of Instagram.
How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.