“Zoom by Day, Houseparty by Night”

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Social distancing orders resulting from the COVID-19 pandemic has left individuals isolated from friends and loved ones, resulting in increased demand for video chat apps. Houseparty has grown dramatically in response to the effects of the COVID-19 pandemic.

Mighty Networks, the new digital fireside for niche audiences

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Mighty Networks is allowing online brands to create the customer’s digital experience of tomorrow through its platform.  MN can be used by businesses to gather and connect online communities around discussions on specific interests, reach directly to members, bolster interaction between them and achieve enduring brand memory.

TikTok: A Viral App Among Teenagers

TikTok's special algorithms that allow everyone potentially to be famous and its easy-to-make videos features make it go viral among teenagers – just like its videos on the platform. And, It is still rapidly growing all around the world.

Rethinking the Video Game Business Model

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Activision Blizzard is one the largest video game publishers in the world and has seen tremendous success over the past 5 years. Moving forward, it must re-evaluate its strategic and operational positioning to adapt to a set of transformational digital trends in the video game industry.