When curation meets data, does the curator become obsolete?
Shopkick is an app that offers a fun and easy way to earn rewards for visiting stores and purchasing a variety of products. It is generating enormous amounts of data on shoppers’ habits, including location and time of purchases, that give retailers and brands an opportunity to tailor their marketing efforts and make business decisions.
With over 130M data points, the True&Co. proprietary algorithm is working to reinvent the way women shop for better, personalized intimate apparel.
How Target used predictive analytics to identify pregnant customers and why it matters for retail
On March 6th of this year, the supply chain management giant Li & Fung will be unceremoniously removed from the Hang Seng Index, a globally recognized index of Blue Chip Hong Kong Companies, to be replaced by Greely Automobile. It will mark the another step in the steep decline of a company which was once synonymous with outsourcing and cheap Asian manufacturing.
Craigslist grew rapidly by leveraging hyper-local network effects – but now faces market share erosion as other platforms enter niche segments. Who will win, and how?
Poshmark, a fashion resale platform, utilizes well-known social media tools to promote strong network effects.
Though they will have to be wary of competitors in the market in the coming years, Farfetch seems to have found the recipe for success as a platform in the e-commerce fashion space.
Instacart, an on demand platform for delivering groceries, is considered one of Americas most promising companies. The company was founded in 2012 and has rapidly expanded ever since – paving a new way for grocery deliveries
An inside look at how Sephora uses technology in its stores to stay relevant in rapidly evolving times.