A Tale of My Personal Virtual Shopping Experiences
Visual Commerce has changed the way retail and manufacturing companies market their producst and has opened a plethora of industries that can leverage digital products in enhancing their value proposition
As brick and mortar retailers face increasing competition from online platforms, VR/AR provide a means to fight back and reengage consumers
Orbital Insight: data is the new oil, literarily.
Nike+ – how Nike used connected sports offerings to enhance the Nike Inc brand
How does fast fashion make any business sense? Zara uses intensive data and analytics to manage a tight supply chain and give customers exactly what they want.
Lessons from attempting to transform Sears and Kmart through data & analytics.
Do you ever wonder whether you’ll actually use any of the lessons we’re learning at HBS? Katrina Lake’s usage of data and deployment of machine learning at Stitch Fix, proves that paying attention in class pays off.
When curation meets data, does the curator become obsolete?
Shopkick is an app that offers a fun and easy way to earn rewards for visiting stores and purchasing a variety of products. It is generating enormous amounts of data on shoppers’ habits, including location and time of purchases, that give retailers and brands an opportunity to tailor their marketing efforts and make business decisions.