Connectivity and Coffee
Starbucks is able to maintain its massive global position by investing in digital technologies like free wifi and a customer loyalty app
Retail
A World Without Borders: How One Beloved Bookstore Chain Signed Its Own Death Certificate
Borders used to be the bookstore behemoth that both avid and casual readers loved until a series of poor strategic choices led to their filing for Chapter 11 bankruptcy protection. How could such a successful company completely misread the changing landscape within the book industry?
Barnes & Noble: Playing the Digital Game All Wrong
By now, many of us have forgotten that Barnes & Noble attempted to compete against the likes of Apple and Amazon in the e-reader/tablet market with their ill-fated Nook. Barnes & Noble invested significantly in R&D and actually produced some great devices, so why did they fail? In hindsight, it’s easy to see that Barnes & Noble was playing the digital game all wrong.
Give Me $3000 to List Your Apartment on Craigslist
An unnecessary job is finally going away and saving lots of people money in the meantime.
FreshDirect: A Beloved Loser
An online grocer’s asset heavy and local focused business model come at odds with the rapid scalability often associated with the digital era.
AYR: Immersive online experience with a real-world twist
Bonobos sister company makes shopping for the perfect pair of jeans something to look forward to
Go Craig Go – Craigslist is a winner
Craigslist became a winner and created a loser at the same time
The Struggle of a Retail Giant: From Catalog to Clicks.
Among all industries transformed by the digitization of our economy, the retail industry has been among the first and most heavily affected markets during the last decade. The Information Age spawned many new powerful retailers like Amazon – and caused serious issues for established retailers that have been dominant for many decades.
Adios, Therese – the death of the retail travel agent
Brick-and mortar travel agents are dead. How did the decline happen in one of the first industries to be digitalized?
Burberry: Using Digital to Revitalize a Brand
Seeking to revitalize and harmonize its brand, Burberry became a digital leader in the luxury fashion space.