Have you ever been in a fitting room, half naked with the wrong size and no sales associate in sight? Or wished that someone would bring you a cup of water or coffee while you shop? Rebecca Minkoff’s Soho store […]
The Dollar Shave Club is disrupting industry giants by leveraging a new approach to providing shaving products
When I was a teenager I would happily showcase Nike, Adidas, or Puma shoes on my feet. All brands looked just as appealing to me. Yes, there were the exceptions and for a couple of season one brand just got […]
A post analyzing the impact of social commerce site, Polyvore, that has emerged as a digital winner by disrupting traditional e-commerce, the brick-and-mortar department store, and even major fashion publications.
What led to the downfall of the industry giant Blockbuster ? On its peak in 2002 it was valued $5 billion, 9 years later it was sold for only a little over $300 million and was shut down entirely in 2014. Blockbuster is a perfect example for losing the game of digitalization by sticking too long to an outdated strategy and failing to understand market changes which other exploit.
As delineations between physical and digital storefronts fade, Walmart has recognized that the future lies in “omnichannel” retail — a world where retailers serve customers seamlessly through online, mobile, and in-store interactions.
Burberry leads luxury brands in use of technology
Instacart is a clear winner among many other players who are trying to make same day delivery experience the most appealing to consumers. Google Express and Amazon Fresh, both part of tech giants with deep pockets, could not emerge as […]
Rebecca Minkoff's fashion-driven, tech-focused store caters to shoppers' every need.
How Star Beauty Blogger Emily Weiss Built Glossier into a Digital Marketing Powerhouse