Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. Through a series of acquisitions of data analytics and AI-based startups, it plans to use this data to understand customer journey, improve demand predictions at a hyper-local scale and enhance customer experience globally.
Nike is bucking the "retail is dead" trend by integrating digital disruptions into their strategy and effectively meshing the offline and online worlds through experiences such as Nike Soho.
Nike+ – how Nike used connected sports offerings to enhance the Nike Inc brand
The story of how Nike used data to go from selling rubber to interacting daily with runners
When I was a teenager I would happily showcase Nike, Adidas, or Puma shoes on my feet. All brands looked just as appealing to me. Yes, there were the exceptions and for a couple of season one brand just got […]