Nike is bucking the "retail is dead" trend by integrating digital disruptions into their strategy and effectively meshing the offline and online worlds through experiences such as Nike Soho.
Nike+ – how Nike used connected sports offerings to enhance the Nike Inc brand
The story of how Nike used data to go from selling rubber to interacting daily with runners
When I was a teenager I would happily showcase Nike, Adidas, or Puma shoes on my feet. All brands looked just as appealing to me. Yes, there were the exceptions and for a couple of season one brand just got […]