Craigslist, the largest classified advertisement platform in the world, has enjoyed over two decades of largely free offerings connecting &quot;providers&quot; and &quot;seekers&quot; of services and products. Craigslist has long resisted innovation and change to stay true to its simple and free offering, yet as new entrants build competitive value propositions, such mindset and strategy will not only hamper its growth but threaten its very existence.
Craigslist grew rapidly by leveraging hyper-local network effects – but now faces market share erosion as other platforms enter niche segments. Who will win, and how?
Craigslist has been offering a low quality service for twenty years, though it has huge network effects. It is now losing its dominance to smaller niche players. It was about time.
An unnecessary job is finally going away and saving lots of people money in the meantime.
Craigslist became a winner and created a loser at the same time