Sephora vs. Birchbox: Winning through Digital Retaliation
A brick-and-mortar specialty store is at risk of disintermediation from a subscription company. The response? When you can't beat them, join them.
Retail
Sleep on It: How Casper *Flipped* the Mattress Industry
Digitally-born companies like Casper have transformed the previously mundane experience of mattress shopping into buying an aspirational item – and lifestyle.
Rent the Runway and the Future of Retail
Rent the Runway continues to challenge the need of brick-and-mortar retail stores by providing a compelling and accessible online platform to rent high-end women’s fashion for work, evening, and any event in between.
Swap your not-so-favorite holiday gifts for things you want or a contribution to a charity!
A digital treasure hunt and socially responsible answer to thrift stores and garage sales that take payment out of the equation.
Hitting the Target in Retail
Currently Target’s digital sales only account for 5% of total sales, but through management’s strong investments in digital transformation, Target is on a promising path.
Target Transforms for the Digital Age
Target was slow to get on the e-commerce bandwagon. The retailer has spent the past several years working feverishly to catch up, in part by leveraging the value of its physical assets.
Big C Supercenter: the pursuit of omnichannel strategy
E-commerce is one of the most significant trends in the digital transformation in the 21st century. From a massive e-commerce company such as Amazon in the US and Alibaba in China to a smaller local player like Shoppee, in Southeast […]
Wayfair – A Zillion Things Home
Wayfair is a company that has seen successful growth, a well-executed rebrand, a $1 billion IPO and international expansion.
What should I wear this morning? Stitch Fix can tell you thanks to its algorithm
Stitch fix leverages its algorithm to revolutionize not only the way customers shops for clothes online, but also how they perceive fashion trends and identify their own style.
Gap Inc.: Bridging the Gap between Data & Fashion?
In early 2015, Gap Inc. CEO Art Peck fired all of the company’s creative directors, claiming they were “false messiahs” for the company. Instead, Peck wanted to move the company to a decentralized data-driven approach to design and product development […]