In 2017, the Dutch online newspaper “De Correspondent” reached a new milestone: 50,000 paying members1. Even though only 4 years old, the new venture is already rivaling the biggest newspapers in digital users5. Their secret? Building and sustaining an active, constructive and curious member base.
Risk of crowd sourced information
Netflix and the content trap
YouTube has revolutionized the way we create, consume and share content. This platform has broken the barriers of entry into the media world and allowed us all to express ourselves like never before.
YouTube is the current king of digital video. However, as we’ve learned in DIG and in BSSE, no single strategy is successful forever and disruptors often get disrupted themselves as industry landscapes change. How can YouTube remain dominant as giant platforms with valuable user data like Facebook and Amazon enter the video space?
"The most shareable breaking news, original reporting, entertainment, and video" or making journalism stupider and stupider?
After introducing a “pay wall” to readers in 2011, The New York Times has launched several digital initiatives to grow online readership, and the results are mixed.
The New York Times' successful digital strategy
How Netflix is winning in the unpredictable and fast changing landscape of 21st century media.
To start off, you may be wondering: what exactly is AwesomenessTV and why haven’t I heard of it? For starters, AwesomenessTV began in 2012 as a multichannel network on YouTube specifically targeting the teenager and pre-teen demographic (so, not us!). […]