TikTok: A Viral App Among Teenagers

TikTok's special algorithms that allow everyone potentially to be famous and its easy-to-make videos features make it go viral among teenagers – just like its videos on the platform. And, It is still rapidly growing all around the world.

Nielsen: Big Data or Bust

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Nielsen has been a market leader in the big data an analytics space for decades. Will their enormous scale and historic dominance become a threat in the digital age?