New York Times: Winning with Leaky Paywall

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The New York Times is an example of a digital “winner” amidst rapid declines in revenue and circulation for most in the newspaper industry. In 2011, The New York Times effectively introduced a paywall and in 4 years has signed up over 1 million subscribers. Last year, the digital subscription business generated nearly $170M, up 13.5% percent from the year before.