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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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losers

23andMe: Losing at digital privacy

Posted on February 11, 2020 by Kendra T

In the age of heightened digital privacy concerns, sharing genetic data with 23andMe may not be worth the risk.

Mattress Firm: Losing by betting on bricks in the age of clicks

Posted on February 10, 2020 by HZ

Mattress Firm the largest US mattress retailer continues to struggle because of pressure from D2C players and its miscalculated expansion strategy.

Mattel: Toy manufacturers need to grow up

Posted on January 31, 2018 by JSG

Why Barbie and Hot Wheels need digital makeovers to keep pace with their increasingly tech savvy users.

Is it too late for Microsoft?

Posted on September 13, 2015 by Sabina

Microsoft shifted from a company that creates new markets and leads innovation to a company that defends its position in existing markets.

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