Telco's are finally using data to better attract advertisers. But is it enough to stave off the trend of ad dollars moving toward digital platforms?
Netflix exhibits both direct and indirect network effects through its recommendation engine, content acquisition process, and enabling devices.
Lots of buzz on Google, Netflix and other OTT players as innovators in the media space, but traditional cable players like Comcast are paving the way.
As the content / television industry rapidly evolves with the emergence of new internet streaming technologies, Google and its Chromecast are here to win our hearts (and help us cut the cord with traditional cable and satellite packages).