Is Tapjoy Finding the Key to Mobile App Monetization?

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Tapjoy, founded in 2007, operates a mobile advertising and intelligence platform that connects app publishers (such as mobile game developers) with both advertisers and users. App publishers that integrate Tapjoy’s advertising solution into their apps have access to a comprehensive […]

Friend Not Foe: Starbucks Bets a Latte on Digital

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For years, Starbucks has been a lonely example of how a traditional brick-and-mortar retailer can leverage digital innovations, rather than fight them. The company introduced mobile payment systems in 2009 and wireless charging stations in 2015, far before the technologies were commonly used. 2017 is no different. Starbucks continues to bet big on digital by integrating the in-store and digital customer experience and it’s paying off.

Nest: Falling Into The Chasm

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Nest, thought of as being on the forefront of the Smart Home, has been struggling to cross the chasm and gain mass consumer adoption. Can the company rethink its strategy to deliver consumer value?