The App Store | Apple’s Move To Services

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As the outsized iPhone growth of the past few years fades, investors are turning their heads to Apple Services. Moving the App Store’s focus from a pure search platform to driving discovery and better monetization is key for the Cupertino, CA-based tech giant to succeed in the coming years.

Starbucks’ secret ingredient: data analytics

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Starbucks is one of the largest and best-known companies in the world, with over 27,000 stores and $22 billion in revenue last year[i].  And the secret ingredient to much of Starbucks’ success is its innovative use of data analytics. Data […]

Making Millions Playing Video Games

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Twitch is an online platform that gives video game steamers the ability to make money directly from the viewers they attract. Unlike many traditional content creators that must achieve a minimum size to attract ad buyers and corporate partners, or even YouTube content creators who require YouTube to sell ads on their behalf and sometimes don't see a direct correlation between views and revenues, Twitch streamers are able to form a direct relationship with their viewers and to easily monetize their popularity.