Birchbox: the beauty of data

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Birchbox’s core value proposition hinged on leveraging data to delight consumers and beauty brands, but as the market for subscription boxes cools, can Birchbox hold onto its competitive edge?

Iodine: the ‘Yelp of Medicine’

Iodine is the ‘Yelp of Medicine,’ creating tremendous value by crowdsourcing reviews of pharmaceuticals to help patients make better-informed choices about their medications. But the question remains: can they capture any of that value?