Zocdoc: The Yelp for Medicine?

The Zocdoc platform has helped to increase transparency and ease accessibility within the healthcare industry, a space that lags behind most other industries in those areas. In doing so, Zocdoc has opportunities to further expand its offering to continue to benefit doctors, patients, insurers, and its own business interests; however, given the unique dynamics of the healthcare industry, there are significant barriers to Zocdoc that will continue to make platform ubiquity challenging.

Zocdoc: A two-sided platform charging one side

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Zocdoc connects patients with healthcare providers. It recently adjusted its pricing structure for several markets to attract new physicians to the site. However, Zocdoc must balance the fee structure of its existing physician base with new account acquisition.