When the disruptor becomes the disruptee: with the rapid rise of at-home streaming services like Peloton, will ClassPass be able to pivot and survive or will it go the route of Blockbuster post-Netflix?
In 2013, Under Armour took a big bet in the data technology space and acquired a suite of companies worth over $700m. Kevin Plank, CEO of Under Armour, aimed that data-driven technology would lead Under Armour to generate up to $7.5bn of revenue by fiscal year end 2018. Will his bet pay off?
ClassPass has connected fitness enthusiasts with under-subscribed fitness studios since 2014. It’s now changing its business model to reflect changes in the industry.
Peloton has created their own “fitness as a service” ecosystem that delivers the quality and experience of a boutique studio workout without leaving your home.
Fitbit announced last week it is planning a transition into becoming an integrated healthcare platform. What does that mean for the wearables company and will it succeed?
Who is Kayla and why does everyone want to “do Kayla”?
The most prevalent criticism of SoulCycle is that it is a cult, but this is perhaps the highest compliment for a business built on network effects.
When I was a teenager I would happily showcase Nike, Adidas, or Puma shoes on my feet. All brands looked just as appealing to me. Yes, there were the exceptions and for a couple of season one brand just got […]
Putting the consumers’ health and wellbeing back in control of the person through the use of Fitbit.