Uncovering next-generation statistics to understand the in-game impact of professional football players across the NFL.
Fitbit is the incumbent that has failed to innovate quick enough in a growing and changing market
The new Fitbit Care platform is utilizing data to break down the silos in health care delivery to improve patient outcomes and to provide personalized care.
ABOUT WHOOP (yes, you have to capitalize it every single time) is a Boston-based start-up that produces wearables to track, record, and analyze one’s heart rate, heart rate variability (HRV), skin conductivity (touch), ambient temperature, and accelerometry (motion). The device […]
Nike+ – how Nike used connected sports offerings to enhance the Nike Inc brand
How a startup is challenging the wearable fitness market through science and data
In 2014, Disney rolled out the MyMagic+ trip planning and guest-experience enhancing program for its Disney World theme parks in Orlando. At the heart of MyMagic+ were MagicBands (see picture below), wearable wristbands with RFID chips that could store guests’ […]
Fitbit announced last week it is planning a transition into becoming an integrated healthcare platform. What does that mean for the wearables company and will it succeed?
Why Apple Watch will be the leading platform in wearables
I’m not a huge fan of consumer wearables. In fact, I think most of them are kind of stupid, because they rarely have a unique use case and the redundancy drives me crazy. Like why do I need to wear […]