Brewing a Successful Future at Nespresso?

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As competitors continued to chip away at its market share, Nespresso has been spending heavily on marketing and R&D to stay ahead, two areas in which the company is known to excel. Furthermore, Nespresso, and Nestle overall, have been increasingly looking for ways to innovate and digitalize the company.

Alexa: Your new roommate

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Until three years ago, only a lucky few had had the pleasure of controlling their homes (… and spaceships …) with their voice: Tony Stark and the crews aboard in Star Trek. Today, 16% of American households (or around 39 million people) have their own personal voice assistant in the form of a smart speaker [1].