With innovative technology and high engagement rates, GoPro has the potential to bring tools for virtual reality creation to the broader consumer market.
GoPro’s attempts to capitalize on User Generated Content has led them through a journey of value creation, to value capture, and then back to value creation again, as it struggles to grow beyond its camera product line.
Digital video creation and consumption has exploded over the last few years and is expected to continue expanding over the next decade. One company which has successfully leveraged this growth in digital video but remained relatively under-the-radar is the semi-conductor firm, Ambarella. The company has been able to 'win' in this environment of digital video through a combination of superior video processing technology, relevant product offerings and relevant market timing.