Starbucks rides on DeepBrew (AI based tools) to keep operations efficient, free up time for partners, engage customers, and improve sales
Starbucks’ use of data from geographic information systems (GIS) allows the coffee chain to optimize store location, perhaps explaining why it’s feasible to have four Starbucks stores within a 1-mile radius in Harvard Square!
Ever wish your local Starbucks would carry a different flavor iced coffee? No idea who to tell? Easy, log on to My Starbucks Idea and share your idea.
Mobile ordering and payment app brews success for Starbucks.
Starbucks is able to maintain its massive global position by investing in digital technologies like free wifi and a customer loyalty app