Netflix and the content trap
Roku has been able to stay relevant over the years by shifting its business model
How Netflix is winning in the unpredictable and fast changing landscape of 21st century media.
Streaming video on-demand services may be claiming a new victim, and a massive one at that: the multi-billion-dollar National Football League.
From improving subtitles to choosing which movies to license, to even creating personalized trailers for their proprietary shows, Netflix creatively uses data capture and analysis to satisfy, retain, and attract customers.
Last night, I struggled to find a solid chick flick movie among several friends that none of us had seen. While scrolling through my Netflix account, there were specific recommendations based on other movies I had chosen. There were the […]
Netflix utilized crowdsourcing to develop innovative solution to improve its recommendation engine by 10%. The 3-year Netflix Prize attracted 44,014 submissions, and was ultimately won by a team that had combined algorithms after the second year of the contest, proving that you can crowdsource a crowdsource.
Netflix exhibits both direct and indirect network effects through its recommendation engine, content acquisition process, and enabling devices.
What led to the downfall of the industry giant Blockbuster ? On its peak in 2002 it was valued $5 billion, 9 years later it was sold for only a little over $300 million and was shut down entirely in 2014. Blockbuster is a perfect example for losing the game of digitalization by sticking too long to an outdated strategy and failing to understand market changes which other exploit.
Lots of buzz on Google, Netflix and other OTT players as innovators in the media space, but traditional cable players like Comcast are paving the way.