The comedian Ali Wong is an example of the damage Groupon can have as a platform to the business of start-up entertainment, but also shows the marketing prowess of Netflix in this respect.
Disney has dominated the entertainment industry for decades but now struggles as the internet allows for new video services to disintermediate historical channels and directly form relationships with viewers. To succeed in this new arena, Disney will need to aggressive pursue these new opportunities, likely at the expense of its legacy business.
The leader in media entertainment, Disney faces an existential crisis with the rise of digital streaming. With ~200,000 employees, established brands, and a business inextricably linked to the traditional system, how can Disney transform itself in today’s digital era?
Netflix has been the poster child of combining data-driven growth with creative choices. At its core, the Netflix big data approach to media has resulted in more personalized entertainment experiences for subscribers and better creative decision making.
Description: Netflix was the first media company to capture a new consumer generation, “cord-nevers” and “cord-cutters”, via a robust online streaming platform, where it connects content providers and content consumers, building value for the whole ecosystem.
Although Disney's ESPN has been the dominant player in sports content for decades, its slow reaction to digital video consumption trends and inability to monetize sports content as effectively as tech giants could see the king lose its crown in the years to come.
The fall of Blockbuster remains a classic example of digital disruption. Formerly a dominant player in the rental market, Blockbuster filed for bankruptcy in 2010. The trends the led to the big B's demise are also challenging the media ecosystem today. Will we see more blockbuster failures? Will incumbents be able to adapt?
Netflix has upended the media and entertainment industry, becoming one, if not the biggest, winners in the business. With a simple value capture formula, it has focused on ways to create value for its consumers.
Netflix is a best-in-class example of the use of data in the media industry.
Netflix – can they move from recommending the best movie for me to producing it?