Live inside your content: The future of entertainment

Rct studio is creating a fully immersive, AI-driven movie experience that adapts to the player's reactions, with each story creating thousands of permutations. Is this the prelude to a world of AI-driven characters that continuously evolve? Will such characters force us to confront the very idea of what makes us human?

“They’re not looking for a story that tells them who they are. They already know who they are. They’re here because they want a glimpse of who they could be.”