Pushing the mantra “data is the new oil” to the limit

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Shell, the international energy company, has been an early adopter of data analytics in order to identify potential for improvement in the evolving energy industry. The company constantly tries to innovate, and it does not hold back from investing heavily in advanced technologies to reinvent the way it does business.

Nielsen: Big Data or Bust

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Nielsen has been a market leader in the big data an analytics space for decades. Will their enormous scale and historic dominance become a threat in the digital age?

Rethinking the Video Game Business Model

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Activision Blizzard is one the largest video game publishers in the world and has seen tremendous success over the past 5 years. Moving forward, it must re-evaluate its strategic and operational positioning to adapt to a set of transformational digital trends in the video game industry.