Nielsen: Big Data or Bust

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Nielsen has been a market leader in the big data an analytics space for decades. Will their enormous scale and historic dominance become a threat in the digital age?

Rethinking the Video Game Business Model

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Activision Blizzard is one the largest video game publishers in the world and has seen tremendous success over the past 5 years. Moving forward, it must re-evaluate its strategic and operational positioning to adapt to a set of transformational digital trends in the video game industry.

Vitality: A data-driven approach to better health

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If you were rewarded to engage in healthy behaviors, would you take better care of yourself? Vitality, founded in South Africa, is the world’s first health insurer to use behavioral economics and data analytics to incentivize customers to live healthier. […]