Burger King: Leveraging data to guide decisions and enrich the customer experience

While most cases at HBS treat Burger King as McDonald's eternal rival, there's a new reason why the competition has increased in the 21st century. By turning details about customer transactions, preferences, and purchasing patterns into actionable insights, Burger King drives business decisions with the power of data analytics. Is McDonald's simply going to rest on its laurels, or will it use a trojan horse strategy to stay ahead?

23andMe, who does it profit?

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Combining data analytics and healthcare raises interesting questions of ethics. In a context where consumer data are an increasingly valuable currency globally and concerns for individual privacy becomes widespread, what is 23andMe’s situation?