Yelp connects users, local businesses, and developers through an online platform to provide what the Yellow Pages used to: a comprehensive directory of businesses. Yelp has grown through encouraging community generated reviews, and developing value added services on top of the original platform to drive usage, traffic, and advertising revenue. Since 2004, users on the platform have generated over 148M reviews across the globe.
Tapjoy, founded in 2007, operates a mobile advertising and intelligence platform that connects app publishers (such as mobile game developers) with both advertisers and users. App publishers that integrate Tapjoy’s advertising solution into their apps have access to a comprehensive […]
Facebook Ad platform is the engine that is subsidizing the rapid growth of Facebook. Revenues from its ad platform has grown at a CAGR of 55% for the last 5 years and contributes 97% of Facebook revenue
ParkWise helps drivers find parking spots without agitating local officials.
Instagram has become an effective channel for advertisers and is quickly emerging as the leading platform in mobile advertising.
“a place to get answers, to share what you know, to read, and to think” Quora is a website that allows users to anonymously post questions on a variety of topics and receive answers from anyone. The best answers are […]
Who is Nielsen? The Nielsen Company, founded in 1923, tracks and ultimately sells data on “what people watch, listen to, and buy”. For the “Buy” business, Nielsen has relationships with all major retailers in the United States (Walmart, Kroger, Safeway, […]
An analysis of value creation and capture model for Legendary Pictures’ Data Analytics Group.
rather than having your ad agency come up with only a handful of ad options, why not crowdsource?
"Who's Down", Google's new app aimed at college campuses wants to know what you're looking to do… where… and with whom.