When the pandemic hit in March, many of my friends and clients from my previous life in advertising started getting really worried about the possibility of a layoff. The pandemic had caused consumer spending to nosedive. Marketers and media buyers […]
COVID-19 has disproportionately affected traditional media conglomerates relative to their streaming-only competitors. NBCUniversal is one such facing production freezes, theme park closures, and declining ad revenues. Despite setbacks, the company is innovating today to build digital capabilities and services that will help it succeed after the crisis.
NASCAR, while unable to keep its race schedule, turned to eSports (virtual races) and managed to keep audience and sponsorships even during COVID-19! With all the advertising money flowing into eSports, is this the start of a new era?
Criteo uses AI and Big Data to increase the scope of online advertising by created unique ads for … each individual customer.
Influencer marketing is a form of social media, where “influencers” (from celebrities to normal people) endorse specific products or brands. In the last few years, this industry grew from $1.7 billion in 2016 to $6.5 billion in 2019. And as […]
From personal passion blog to street style and digital media authority, Highsnobiety created a one stop shop for 18-24 year old affluent, style-seeking males and built a B2B brand services business to show everyone else how to do it.
The auto industry is huge and its online marketplaces provide significant value and are earning accordingly – in a winner-take-most industry, CarGurus has come out on top.
Who wins and loses in the global shift to programmatic advertising?
Nielsen has been a market leader in the big data an analytics space for decades. Will their enormous scale and historic dominance become a threat in the digital age?
Activision Blizzard is one the largest video game publishers in the world and has seen tremendous success over the past 5 years. Moving forward, it must re-evaluate its strategic and operational positioning to adapt to a set of transformational digital trends in the video game industry.