NBCUniversal: Can the peacock become a phoenix?

Posted on

COVID-19 has disproportionately affected traditional media conglomerates relative to their streaming-only competitors. NBCUniversal is one such facing production freezes, theme park closures, and declining ad revenues. Despite setbacks, the company is innovating today to build digital capabilities and services that will help it succeed after the crisis.

Nielsen: Big Data or Bust

Posted on

Nielsen has been a market leader in the big data an analytics space for decades. Will their enormous scale and historic dominance become a threat in the digital age?

Rethinking the Video Game Business Model

Posted on

Activision Blizzard is one the largest video game publishers in the world and has seen tremendous success over the past 5 years. Moving forward, it must re-evaluate its strategic and operational positioning to adapt to a set of transformational digital trends in the video game industry.

How Did We Decide Where to Eat before Yelp?

Posted on

Yelp connects users, local businesses, and developers through an online platform to provide what the Yellow Pages used to: a comprehensive directory of businesses. Yelp has grown through encouraging community generated reviews, and developing value added services on top of the original platform to drive usage, traffic, and advertising revenue. Since 2004, users on the platform have generated over 148M reviews across the globe.