Great post! It’ll be interesting to see how much evidence-based proof they are able to yield over the years!
Great post! Many large academic institutions are flirting with this idea and also believe that this data can help steer their preventative care efforts. Privacy is definitely a concern, but as consumers get more and more used to having their data collected and analyzed, this may actually become a reality sooner rather than later. And users may be accepting of this more when someone who they trust, ie their doctor, is the one using the data to make recommendations – which is far better thanparties that use this information purely for advertising.
interesting! I wonder if they will collect other data about people’s every day life (restaurant prefs, etc.) that may lead to targeted advertising
Great post! Definitely an interesting balance between curation and transparency. Too much transparency can also detract from the appeal of such a process. I think the key is getting kids involved in the crowdsourcing, and that might be better suited by a digital strategy. It could potentially be helpful in designing themes for the products.
Great post! I wonder if brands can use crowdsourcing to actually improve their products. Right now, it is a great way to generate temporary buzz, but how long does that actually last? I would be curious to know how much of a revenue difference these campaigns actually make. I get the sense that companies feel the need to repeat every so often to regain. If they could find a way to harness crowdsourcing to actually improve their product, perhaps that could result in better returns.
Great post! I wonder if they could have a use if they limited the types of crowdsourced content. Meaning, if they preset “sketch” content in labels entitled “muggings”, “violence”, etc. , perhaps people would be more inclined to take it seriously. This could help in content curation, which is their key problem. I think a real use could be using useful data to integrate with a google maps, for example. If they can leverage analytics to integrate this qualitative information with data (ie #muggings per month) that could be helpful as an add-on.
Great post! I think the ad-free version could further enhance the indirect network effects, thus empowering Youtube even more. With their “recommended for you” suggestions, this could create another way for users to intake online content. A huge reason why many users probably don’t spend even more time on youtube probably relates to the intrusive advertisements. It is conceivable that with this premium version, users will ingest even more content on the platform, thus attracting even more content providers!
Great post! I wonder what is stopping Yelp from building this feature in. My sense is that people use yelp far more frequently than opentable, so as far as direct network effects go Yelp should have the upper hand. Yelp has a better review system, as well. It seems like opentable gained its success in the early days of the digital transformation and won’t be able to last forever!
Great post! I wonder what will happen to the traditional model of academic center research when other areas in medicine follow this trend. Data should be available more ubiquitously, and this could have a huge impact on the current scientific landscape!
It seems like interventions like these are necessary in preserving the vitality of live sports going forwards. I think that these will be critical in getting fans to games across all sports, especially given that the watching experience is objectively far superior from the comforts of home. It will be interesting to see how organizations try to enhance the in-person experience to bring it up to par with “the old days”. Very exciting!
I wonder if there are more opportunities for a place like eSalon to expand their services and thus their value add. They can expand beyond hair color to other services that could potentially increase consumer engagement. Operating in a space that does not have a lot of digitization could be a huge opportunity for them to differentiate themselves in several ways!
I almost feel that a service like NatGeo is better suited for the digitized world than the print world — their abilities to carry out their mission is made vastly easier (and cheaper) through digital media. As technology develops, their products (ie photographs) can be even further enhanced — thereby adding more value to its products.
Sephora’s work in this space is definitely impressive. They are finding ways to be innovative in a way most would definitely would not think of, and its possible to imagine them changing the way this industry runs. Perhaps they will create other technologies that can further engage consumers, thus strengthening their customer base even more. However, it is possible for other players to catch up, so I wonder for how long they will be able to maintain their competitive edge.