A great read! I had no idea Sephora was so innovative!
I felt the same concerns Eve did. To me, every retailer’s biggest competition is Amazon and I wonder how Sephora plans to take on the online shoppers. I am wondering whether most people prefer to buy makeup online or in store. If the trend is moving to the latter, then Sephora would need to have clear answer to why their app. Also, I wonder if it better to open so many physical store or push people to buy online and economize on the infrastructure? Of course that would be letting go off their present advantageous differentiator.
Evidently, a very thought provoking read!
Paytm had 2 factors come together to offer a competitive edge (from my perspective)- they were a popular, established brand in the fintech space and they were also the first to hit the field!
I agree the Paytm is now trying to play itself as a one stop shop for all things to pay for.
Thanks Sneha. I was actually taking a slice of the time to illustrate my narrative but seems I really cant get away with such tactics with HBS folks !
Google Pay is in the lead as of 2019. It has 59.75% of all UPI transactions in August 2019. Flipkart-owned PhonePe is at 24.91% and Paytm’s 5.93%.
Paytm has gotten some good investments and has made promises. Still waiting to see if it can turn things around.