Kendra T

  • Student

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On March 24, 2020, Kendra T commented on Turo: the Airbnb for Cars :

Thanks for sharing! The risk of car owner multi-homing seems to be quite high, as you mentioned (similar to Uber vs Lyft). I would also think that customer multi-homing would be very high, since customers have many different options for car rental, ranging from Getaround to traditional car rental companies like Avis and Hertz. In order to prevent multi-homing, Turo needs to differentiate in some way, which they seem to be doing through price and car selection. In order to maintain a variety of cars, Turo needs to remain attractive to car owners, which seems to be difficult.

On March 24, 2020, Kendra T commented on ClassPass: Uncertain future for boutique fitness platform 

Thanks for sharing – interesting to hear how ClassPass works with studios! It’s interesting that they have incorporated some value-add services such as SmartTools in an effort to make the platform more valuable for studios to prevent disintermediation. It’s also interesting to see ClassPass moving into network bridging as they have more wellness classes included, such as massages and spa treatments. It looks like ClassPass has attempted to improve their platform, which was previously only fitness classes, by bridging their fitness network with a wellness network.

On March 23, 2020, Kendra T commented on Zencare: Modernizing the search for mental health care :

Zencare sounds like a great way to digitize the process of finding a therapist without augmenting the therapy itself – thanks for sharing! I appreciate that Zencare breaks down the barriers to finding a therapist (e.g., therapists often don’t have an online presence, insurance coverage can be confusing), but it doesn’t require the user to connect with the therapist over video chat. My group for MSO last semester proposed a similar service and we found that many therapists and users do not find tele-therapy to be as effective as in-person therapy. In terms of creating a “stickier” platform that is not disintermediated, Zencare could provide additional services to make therapists and users want to stay on the platform; this could include scheduling support for therapists so that they can fill last-minute cancellations, billing support between users, therapists, and insurance to simplify the complicated billing process, and access to user history data, so that users can switch therapists and transfer the information that they have already shared/discussed to their new therapist.

On February 11, 2020, Kendra T commented on GoodRx: Winning in the Prescription Drug Market :

Thanks for sharing, Jennifer! GoodRx has become extremely popular and definitely helps people save money on important medications, however, I am curious to see if GoodRx remains popular as the prevalence of high-deductible health plans increases. Many people are now on high-deductible health plans, which require patients to pay a certain amount of money “out-of-pocket” per year in order to receive better coverage on costly prescription drugs. While GoodRx helps patients save money on prescriptions, insurance does not count a patient paying for a prescription using GoodRx toward their deductible, so it makes it more difficult for patients to get better coverage to make that prescription cheaper later in the year. I wonder if patients will start to look at how much they save using GoodRx and compare that to how much they would save if they pay with insurance and reach their insurance deductible. That math would be fairly complicated and I imagine patients would rather just save money immediately using GoodRx (rather than later in the year), so I am interested to see how insurance will respond to GoodRx.

On February 11, 2020, Kendra T commented on Allbirds of Prey – From Zero to $1.4B DTC Darling in Five Years :

Thanks for sharing, Leo! It is especially interesting to see your point on Allbirds’ use of Facebook and Instagram as a way to not only advertise, but also to collect direct feedback from customers. I am particularly impressed that Allbirds is agile enough to incorporate customer feedback into their production cycle, which I imagine is fairly complex. I would be interested to see if other shoe brands are able to imitate Allbirds to change their product development and production based on customer feedback. I would actually be surprised if others are able to do so, given most shoe companies’ long product development processes that are not as agile as Allbirds.

On February 11, 2020, Kendra T commented on One Medical wins at digital health :

Thanks for sharing! As a One Medical member myself, I love the benefits I get from One Medical. From easy appointment scheduling online to video visits with providers, I have been consistently impressed by how much One Medical’s digital offerings improve my health care experience.

I have been particularly interested in One Medical’s recent IPO. While its IPO has been very successful in its initial days, I am personally concerned that One Medical is incurring such significant losses. It is costly to hire and retain physicians and it appears that One Medical’s low membership fee may not be enough to cover their expenses, considering their net loss of $45.5M in 2018 and $34.2M in the first nine months of 2018 ( As an avid One Medical advocate, I truly hope that they are able to sustain their business model and I am very curious to see how they are able to expand and hopefully become profitable.