Karthik

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On January 25, 2020, Karthik commented on Sleep on It: How Casper *Flipped* the Mattress Industry :

Casper definitely flipped the market on its head but the online model still has a ton of challenges. Recently there was a post about the cost of maintaining an online mattress retailer in the age where everyone wants to return when they aren’t satisfied.

https://techcrunch.com/2020/01/10/casper-files-to-go-public-shows-you-can-lose-money-selling-mattresses/

Additionally, such specialty mattresses don’t fit many bed types such as trundle beds (https://www.mattressnut.com/what-is-a-trundle-bed-guide/) because they aren’t designed to be really thin. I assume this is because adding another product variant increases costs significantly.