I love learning about new retail technology! I’m the type of customer that once I’m in the fitting room that is it. If I need a different size I won’t ask for it and will simply leave the store. There have also been times where I was planning to purchase a large number of items, but put everything down because the line was too long. My fear with this technology is that it may have too many features which will keep customers in the fitting room longer and add to another poor customer experience of having to wait for a fitting room. Also, even though they use rfid technology, the customer had to do quite a few steps to get a new size. I wonder if there is an opportunity for companies who don’t want to invest as heavily to add a barcode scanner and then you the customer can just type in the new size they want.
This pilot is super interesting! I wonder if it’s scalable to other large cities where many people drive and have a hard time to finding parking (San Francisco, Chicago, Atlanta, etc). I like using price as a way to manage traffic and parking but I wonder how the parking companies feel. I’m sure they just want to have all spaces full at all times of the day.
Thanks for your comment! The Watch side of the business faces the most risk as consumers are shifting their watch patterns from traditional tv to a number of different devices.
I feel like Nielsen will still remain relevant on the Buy side of the business since I don’t believe most consumers will start doing their grocery shopping online or through delivery companies. However, I already think they’re losing relevancy on the media side. Simply put, they are a slow moving giant and aren’t nimble enough. I think companies are willing to give them a little more time to figure it out because they see the potential, but I’m not hopeful.
I’m really interested in the evolution of payments, so I loved your article. I liked how you proposed that we may not need or use credit cards in the future if technology like Square and Venmo continue grow. This is an awesome way to think about the progression of payments. I think most users are indifferent to payment method except when it comes to rewards. Most credit card companies and banks compete on points, miles, reward cash, no international transaction fees, etc to get users to sign up for their card and use it. Right now it seems that services like Square Cash and Venmo are really competing on convenience. As you’re able to buy more things with these services (Pay with Venmo is coming in the future), do you think they will begin to offer rewards? Do you think they’ll target the low credit or under banked population?
Online and mobile commerce is definitely the future of retail! Although, it will be interesting to see where Polyvore is a year or two from now under Yahoo leadership. They are planning to manage them separately for now, but I could see the case for integrating with Yahoo Style. I can imagine multiple cases where Polyvore members could be challenged to recreate a look highlighted on Yahoo Style. A front end user could view images on Yahoo Style, click a link to “Get this look on Polyvore”, and then be taken to the Polyvore interface.
When Pinterest first launched, I was an avid user! I would scroll through tons and tons of pins. I repinned pins and even downloaded the chrome extension to pin images from other sites. Then I noticed I stopped pinning as much because there wasn’t anything to do once I pinned something. Since most of the things I pinned were clothing, I was often frustrated that I couldn’t buy the items due to not knowing the brand. I think Buyable Pins was the last step for Pinterest to complete the product experience not only for the users but also advertisers. Now businesses can sell them through the interface, which is especially helpful for small businesses who may not have fully developed ecommerce capabilities.