Andres Perez

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On February 12, 2020, Andres Perez commented on Mercado Libre: a winner in Latin America :

Thanks Rocio, for your interesting comments. I completely agree with your points. Regarding point 3, I think that insurance products should be offered in the medium-term, not in the short-term. In the short-term, the company is focused on improving the logistics (to be prepared for the potential entry of Amazon). The company is also focused on boosting its fintech platform. Offering insurance in the short-term would be a distraction for the management team since it requires additional work with regulators.

On February 9, 2020, Andres Perez commented on Garmin – Getting lost in the changing navigation maze :

Thanks Bastian, very exciting post! Although I completely agree that Garmin lost the opportunity to maintain a leadership position on the industry of digital maps, I would not classify Garmin as a loser of the digital revolution. Although the company drastically lost value, it was able to recover by focusing on other areas. As you highlight in the article, the aviation and fitness segments has allowed the company to boost its revenues. From 2012 to 2018, the company has been able to increase year by year its revenues. The potential of the business is reflected in the value of its stock, which has increased from 37 USD (Jan 2016) to 96 USD (Jan 2020). The introduction of new technologies and features such as a golf watch with special sensors and preloaded courses, or digitization of marine marine mapping. For me, Nokia is a looser of the digital era, but Garmin is not a loser, since it was able to adapt its business and deliver good results.

On February 9, 2020, Andres Perez commented on Starbucks: Winning on rewards, loyalty, and data :

Thanks Leah for the interesting post. I completely agree that the reward loyalty program is an effective initiative to reduce the customer churn due to the entry of new coffee players. However, I believe that it is even more important to improve the customer experience by creating new products that match with the evolving preferences of customers. As you mentioned in the article, data will play a critical role in the future to offer a more personalized service. Starbucks has developed some initiatives in this line. For example, in 2019 Starbucks installed 1,900 Mastrena II expresso makers, which have IoT sensors for preventive maintenance purposes. This initiative will allow Starbucks to reduce machines’ failures, reduce customer wait time and improve customer experience. In the future, Starbucks should continue working with data to improve their products and increase customer retention.

On February 9, 2020, Andres Perez commented on IKEA: Digitzing supply chains to win on customer experience :

Megan, this is a very interesting article! I completely agree that rethinking the big blue box has allowed IKEA to increase the efficiency of their processes, reduce costs and improve customer experience. Doing some additional research I found that IKEA’s effort to strengthen the online channel has allowed the company to increase online sales in 43% from September of 2018 to August of 2019 [1]. Although the digitization of the company operations is a key area that will allow IKEA to maintain its leading position in the furniture industry, the management should continue focusing on the development of useful and safe products. The case of the IKEA’s dresser that killed a 2-year-old kid, shows that there is a risk that the company loses focus on the development of products.

[1] Business Insider. “IKEA’s online sales surged.” https://www.businessinsider.com/ikeas-online-sales-surge-43-2019-9. Accessed on February of 2020.